Advantages of using 3-D billboard:

• Spend 20% more on enhancing your billboard and get 20 times more ROI
• Be the first few to adopt this medium & get all the mileage.
• Spice up your Billboard advertising.
• Memorable, higher mind share and greater recall.
• More Choice & a quality addition to your media mix.
• Cut through the clutter – ambush your competitors with this unique innovation.
• Set off a word of mouth dialogue wherein you give customers and the media a reason to talk about your campaign
• Great for brand building and explaining product styling, contours or characteristics.
• Low capital costs & negligible operating costs.
• Innovative, offbeat and brings in the “fun” factor.
• Ability to “actually” represent your products, logo’s and mascots.
• Bring to life the theme, concept, message or the idea of your campaign.
  

Some of the primary reasons that billboards are remembered for:

· Bright/cheerful colors 30% · Uniqueness (movement/extentsions) 26% · The color ‘yellow’ 18% · Catchy/clever/cute/humorous 14% · Personal relevance 14% · Familiarity/repeat exposure 12% · Product illustration 12%

Source: Outdoor Advertising Association of America Research Report

 

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